revitalization

revitalization  |  Campina Creamy Creation

Campina Creamy Creation

Rijkevoort, June 2006

Creamy Creation is a business unit that belongs to the Campina company. Under this trademark the company has become a market leader in the production of cream liqueurs. M+R gave the archaic Creamy Creation head office a complete make-over, using the new company image as a guideline. The colours of the new house style, white and red, were applied to the interior, in, among other places an extraordinary, circular brainstorm area. A number of round cavities were made in a wall in the corridor area near the entrance, where the company’s many liqueur brands are on show. The office areas have been revamped according to the ‘Nieuwe Werken’ concept, with open workplaces, cockpits and consultation areas.

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