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OH BOO! Let's talk lingerie
OH BOO! is intended as an online shop, but a pilot store has been developed to support this concept. This shop ensures that women can comfortably try on the lingerie before purchasing. The emphasis is on a spacious, well-organized, attractive store and well-lit, spacious fitting rooms, in short, a store that is designed for women. The interior is predominantly white, the color accents are introduced by the products.

Store concept design






Obooi! lingerie shop


The architectural walls are camouflaged by 'spaghetti' curtains with soft indirect lighting. The products are presented on these walls. To visually break the walls, existing old cabinets have been mounted and painted in white and pink.
Shop window torsos are mounted to the ceiling using pantographs and can easily vary in height. The logo O BOOI! is visualized by the two round changing rooms with pink paint foil. The cash register unit is also a bar and is made of scaffolding planks. The interior is largely made from reused materials and was realized by both owners themselves.


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