O BOOI! Let’s talk lingerie
O BOOI! is intended as an online shop, but a pilot store has been developed to support this concept. This shop ensures that women can comfortably try on lingerie before they decide to buy it. The emphasis is on a spacious, attractive and well-lit, spacious fitting rooms, in short, a shop that is designed for women. The interior is predominantly white, with the colour accents being provided by the products.
Shop concept design
Project:
2011
Year:
Eindhoven
Place:
Obooi! lingerie shop
SHOP CONCEPT
The structural walls are camouflaged by ‘spaghetti’ curtains with soft indirect lighting. The products are presented on these walls. For the visual interruption of the walls, existing old cabinets have been mounted and painted in the colours white and pink.
Display torsos are mounted to the ceiling by means of pantographs and can easily vary in height. The logo O BOOI! is visualised by the two round changing rooms with pink lacquer foil. The cash register unit is also a bar and made of scaffolding planks. The interior is largely made from reused materials and realised by the two owners themselves.
Description:
