EXPERIENCE CENTER
Miele
Place:
Vianen
Year:
2008
Project:
Productpresentation for Miele products with lounge and restaurant
The new Miele Experience Centre was designed to embody the core values of the renowned German brand: quality, innovation, sustainability, functionality, and excellent design. The design of the lounge and restaurant was inspired by Miele’s very first washing machines, originally crafted from oak butter churns.
Description:
The shape and finish of the interior reflect the use of curved staves and oak wood. Natural elements such as water and fire are represented by aquariums and a striking eight-meter-long open fireplace.
In the presentation areas, each product group is showcased within its own distinctive atmosphere. The furniture used for displaying the products is finished with a pearlescent lacquer—a coating that appears soft and warm while conveying a sense of refined perfection.
