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The new Miele experience Center had to convey the core values of the well-known German brand: quality, innovation, sustainability, functionality and good design. The very first washing machines, developed from oak churns, served as a source of inspiration for the design of the lounge and restaurant.

Product presentation area for Miele with lounge and restaurant

Project:

2008

Year:

Vianen

Place:

Miele

EXPERIENCE CENTER

The round staves and oak wood are reflected in the shape and finish of the interior. Natural elements such as water and fire were translated into aquariums and an impressive fireplace of eight meters in length.
In the presentation rooms, each product group is presented in its own atmosphere. The furniture on which the products are exhibited is finished with mother-of-pearl lacquer: a lacquer that looks soft and warm and at the same time radiates great perfection.

Description:

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